Research in action

We hope these brief case studies will fuel your thinking as to how well applied research can put an organisation onto the ‘inside track’

Advertising concept development

Focus groups in action to inform advertising concept development [click to download]

A customer panel being put to work in developing products, services and marketing actitivies [click to download]

Mystery shopping in practice to enhance service delivery standards [click to download]

Pre-and post campaign advertising effectiveness tracking to optimise marketing investment [click to download]

Evaluating customer satisfaction in the business-to-business sector to differentiate product and service delivery [click to download]