Photo of Will Herschel-Shorland, Managing Director (MMRS, DipM, MCIM, MAQR, BSc Human Geography)

Will Herschel-Shorland, Managing Director (MMRS, DipM, MCIM, MAQR, BSc Human Geography)

25-years experience in marketing communications, strategic planning and customer insight driven research across famous brands and those yet-to-be famous. Will’s primary roles are in directing client relationships, marketing consultancy, research planning/analysis as well as hands-on executive depth interviewing and focus group moderation


Photo of Sara Herschel-Shorland, Director (BA Business Studies, DipM, AMRS)

Sara Herschel-Shorland, Director (BA Business Studies, DipM, AMRS)

25-years experience in ‘blue-chip’ marketing and market research roles - both client-side and agency-side. Sara’s primary roles are in incisive marketing consultancy, research planning and analysis


Photo of Helen Terry, Research Director (BSc Psychology, MSc Marketing Management, AMRS)

Helen Terry, Research Director (BSc Psychology, MSc Marketing Management, AMRS)

Having specialised in market research to MSc-level, Helen puts qualitative and quantitative theory into practice in managing integrated research projects with a sharp eye for technical excellence. Helen also champions our ‘environmental conscience’ within the business


Photo of Hannah Edwards, Research Manager (BA French and Marketing, AMRS)

Hannah Edwards, Research Manager (BA French and Marketing, AMRS)

With over 15 years frontline experience in market research across a multitude of sectors and projects, Hannah specialises in managing quantitative research and electronic research methodologies - with a ruthless efficiency


Photo of Lynda Horlick, Fieldwork Manager

Lynda Horlick, Fieldwork Manager

Lynda has 15 years hard-earned experience in market research fieldwork – including area fieldwork supervision for BMRB. Lynda is responsible for managing all aspects of fieldwork wherever and whenever projects require - and is additionally an approved interviewer to IQCS standards for executive interviews


Photo of Laura Baxter, Research Executive (MSc Marketing Management, BA Fine Arts)

Laura Baxter, Research Executive (MSc Marketing Management, BA Fine Arts)

Our bright young graduate, rapidly proving her intellect and applying her passion for learning across the many methodologies and purposes of market research - all with a marketer's keen eye for the detail and a fine artists's appreciation of the big picture!