The Team

20-years experience in marketing communications, strategic planning and customer insight driven research across famous brands and those yet-to-be famous. Will’s primary roles are in directing client relationships, marketing consultancy, research planning/analysis as well as hands-on executive depth interviewing and focus group moderation

20-years experience in ‘blue-chip’ marketing and market research roles - both client-side and agency-side. Sara’s primary roles are in incisive marketing consultancy, research planning and analysis

20-years marketing experience across a multitude of brands and sectors with an emphasis throughout on strategic planning and business development. Andrew is primarily responsible for marketing and strategic consultancy both as a value-add to on-going research project and as standalone assignments

With over 10 years frontline experience in market research across a multitude of sectors and projects, Hannah specialises in managing quantitative research and electronic research methodologies - with a ruthless efficiency

Nicky has amassed 19-years experience in research from both client and consultancy perspectives and is familiar with a wide range of industries, including food and drink, horticulture, education, public sector and sports and leisure. Nicky specialises in quantitative research, with expertise in new product development, usage audits, brand and advertising tracking, and segmentation analysis.

Having specialised in market research to MSc-level, Helen puts qualitative and quantitative theory into practice in managing integrated research projects with a sharp eye for technical excellence. Helen also champions our ‘environmental conscience’ within the business

Tracey has overall responsibility for fieldwork, and manages our nationwide team of supervisors and field interviewers. Recently, Tracey has been building up our network of interviewers who have been successfully checked by the Criminal Records Bureau. She has extensive experience within the research industry, including client and consultancy roles.

Lynda has 15 years hard-earned experience in market research fieldwork – including area fieldwork supervision for BMRB. Lynda is responsible for managing all aspects of fieldwork wherever and whenever projects require - and is additionally an approved interviewer to IQCS standards for executive interviews

Forging a career across qualitative and quantitative research in three years since graduation, John has notable experience in retail and public sectors and is an Associate Member of the MRS. His enthusiasm and commitment to achieving research objectives ensures effective project management.

Roger's engagement places particular emphasis on objective setting and client’s strategic context for research, drawing upon extensive marketing experience including Marketing Director roles at Colman’s and Trebor Bassett. In addition to being Chairman of Insight Track, Roger leads a busy life as a Fellow of the Chartered Institute of Marketing, Business Leader within the Marketing Society and Chairman of Norwich City Football Club